Joeanna is a mother of one and a licensed hairstylist of fifteen years. Joeanna's love for waist beads blossomed in 2019. She fell in love with the way they gave her confidence and helped her with weight tracking. She then started making them for family members. She wanted to share with others the joy of wearing waist beads and her handmade craft. Joeanna's Collection was created, and has since been helping others on their own journey worldwide.